They’re iconic and legendary

Rolex is by far the most iconic and legendary luxury watchmaker in the industry. Its fame is mythical and unmatched. Rolex makes among the very best automatic/mechanical watches in the industry with extremely accurate, reliable, durable movements, the best steel grade in the industry (904L stainless steel), the water resistant case. They also produce more COSC certified watches than any other watch maker, and have done so for many years.

They’re ‘tool watch’

Rolex really is considered the original ‘tool watch’. For example,in 1955, Rolex responded to the increased intercontinenal commercial air travel (They wanted a watch that told time for two time zones at once)by launching Rolex GMT-Master, the world’s first wristwatch with a GMT function. Similarly, the Submariner was made specifically for divers. The Submariner  initially was water resistant down to 100 meters. Today, Rolex Submariner is water resistant to 300 meters. The Rolex Milgauss was designed as an antimagnetic watch specifically for those who worked in power plants, medical facilities, and research labs. It was an anti-magnetic watch that could withstand one thousand ‘gauss’, which is a measure of magnetism. It is a perfect tool for those with a passion for the worlds of science and discovery. Wearing them for everyday use eventually became cool, and remains so to this day.

They’re tough and practical

The replica Rolex Explorer, for example, was created to be exceptionally robust, with special lubricants in the movement that could withstand extreme changes in temperature.The watch like the series name, is aimed at those adventurous explorers and the people who have the adventure spirit. Likewise,the Rolex Sea Dweller is suited for deep sea divers and treasure hunters, which is the king of the divers watches because of its outstanding waterproof depth of 3900 meters.