Anticipation surrounded the expectation that Rolex would revamp its Cellini line, which, though not weak, had lost appeal over time. However, the revelation at Watches & Wonders 2023 went beyond expectations, introducing a new collection led by the Perpetual 1908. The unexpected debut showcased subtle fluting along the sloping bezel, applied Arabic numerals, and a distinctive hour hand, all complementing the brand-new calibre 7140 displayed through the sapphire caseback. This marked Rolex's serious foray into unattainable dress watches, expanding beyond its renowned unattainable steel sports pieces.
Since its inception in 1908, Rolex counterfeit has pursued founder Hans Wilsdorf's conviction that the wristwatch's future is tied to superlative performance. The Perpetual 1908, inheriting the brand's aesthetic heritage and featuring exclusive watchmaking innovations, stands as a testament to Rolex's pursuit of excellence. With Superlative Chronometer certification, this watch seamlessly merges classicism with the future.
The Perpetual 1908 debuts in four references in yellow and white gold, offering white or black satin finish dials; the black dials stand out, exuding a distinctive appeal. Uncharacteristic for Rolex, the designs include a sub-seconds dial at 6 o'clock and a novel handset, with "Superlative Chronometer" embellishing the sub-seconds dial, reminiscent of the 1950s Rolex Veriflat.
The 18ct gold case silhouette and dial design of the recreation Rolex Perpetual 1908 reinvent the classic yet modern spirit of the original Oyster Perpetual watches from 1931. The face displays Arabic numerals 3, 9, and 12, alongside a small seconds hand at 6 o'clock. Faceted 18 ct gold hour markers complement different styles of hands: sword-shaped for the minutes and circular for the hours. The 1908 is equipped with a black or brown alligator-leather strap with green lining and features a Dualclasp with two symmetrical blades.
Priced at US$22,000 in yellow gold and US$23,300 in white gold, the Perpetual 1908 presents a compelling value proposition for precious metal watches. Beyond this, Rolex's ability to set trends has played a pivotal role in its current position atop the Swiss watch industry. Elegant, classic, yet distinctly contemporary, the name pays homage to the significant date of 1908, marking Hans Wilsdorf's registration of the crowned brand in Switzerland, paving the way for unparalleled success.
