In 2014, Rolex launched a new series cellini dress watch. Different from the other flamboyant luxury Rolex watches, the Rolex Cellini dominates the flamboyant luxury with a different elegance. Paying a tribute to Benvenuto Cellini and the sculptors and goldsmiths of Renaissance popes and kings, each Rolex Cellini watch is the perfect combination of expertise and exquisite craftsmanship.

The watches all feature a precious metal case with a diameter of 39mm, and the  replica Rolex Cellini is the gentleman in a tuxedo of Rolex watches. The case of Rolex Cellini is slimmer, more formal than the Rolex Datejust, and it's the first time a more traditional Oyster-style case has been designed. The most striking "Oyster" style of the new Cellini is characterized by a narrow bezel and an Oyster bottom.

In other respects, the Rolex Cellini collection is a very mainstream and slender classic watch look (which Rolex watches have long lacked). The most basic version is the time section, which just shows the time, no calendar and no week. The Rolex Cellini Time Basics, on the other hand, have simple white or black lacquered dials. If you look closely, you will find that the design of the radial sun pattern mimics the grooves of the toothed ring. With the introduction of the new Cellini series, Rolex is once again getting back to real watch competition in a serious way, and it will do just fine.