For rolex, supporting the formula one championship originates from brand close relationship with motor sports for a long time. Rolex brand since the 1930 s has been wedded in the competition of several prominent drivers, including Sir Malcolm Campbell, who was driving in 1935 when the world land fastest speed record holder "Bluebird" broke the record of per hour 300 MPH (483 km/h), and Sir Malcolm Campbell was wearing rolex oyster perpetural replica to finish the event and won the event. In the late 1950 s, this famous Swiss watch brand Rolex formed a partnership with the Florida Daytona International Speedway. In 1963, the rolex named after the track for the  legendary timing clock type meter Cosmograph Daytona which was designed for motor sports. Since the 1960 s, rolex replica invited racing legend Sir Jackie Stewart to join the Rolex outstanding representative team, who was one of the most famous drivers enjoying great reputation in the filed of Formula One in the past forty years. Sir Jackie Stewart for three times won as formula one championship, respectively in 1969, 1971 and 1973, and 27 times won the championships in the Sub-station. He won widespread praise because it made efforts in promoting formula one driver safety in the 70 s.

Rolex director of public relations and image Arnaud Boetsch said: "we are pleased to see rolex Australian grand prix to become a start of our partner relationship with formula one championship. The race from beginning to end are colorful and fascinating. To take this opportunity, we would like to thank the Melbourne let everyone have such a wonderful and unforgettable weekend. Today there are opportunities to issue the LUST team awards, I feel proud to be here. I am here to congratulate all the drivers for all presenting an incomparable match."