Rolex is the Australian Open’s joint sponsors and hour meter, and proud of it, and the brand ambassador Roger watch Federer has won four Australian Open champions, he was called the Australian Open Happy "grand Slam" (Happy Slam). Australia Open is the first grand slam tennis every year, during the games from beginning to end is full of festive atmosphere. Record-breaking happens for every year and hundreds of thousands of fans who came here, to watch the world tennis player in the Australian under the summer sun.

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Rolex is the timing chronograph of the international professional tennis federation (ATP) World Tour and the key event ATP World Tour Finals (ATP World Tour Finals), and is also a WTA Tour Finals (WTA Championships) timing chronograph. ATP world tour finals and WTA tour finals respectively gathers with the men and women's singles and doubles top eight players. The two games held in different countries, for each year in the grand finale of tennis.

Every year on April the Monte Carlo Rolex Masters is a star-studded event, the best tennis players in the clay overlooking the Mediterranean race for ATP world tour Masters 1000 title. Rolex also is lucky enough to be named to sponsor the Shanghai Rolex Masters. The game was founded in 2009, and it is considered to be the best men's tennis tournament in Asia. In the first five years, the event was named ATP1000 masters by ATP all the player, this shows the highest specifications.

Besides, replica rolexes also sponsored other 1000 ATP Masters, such as the Mutua Madrid Open, the Internazionali BNL d’Italia held in Rome Italy, Canada Rogers Cup, BNP Paribas Masters, BNP Paribas Open in the United States of California Indian Wells, etc. In terms of ATP world tour 500, the events that the Rolex has sponsored including the China Open which is held in Beijing, Dubai "Tennis" Championship, and Brazil's Rio Open.