Rolex is a super reliable brand whose fame is mythical and unmatched. What’s more, Rolex has maintained good cooperations with a lot of sports activities for a long time. I think that Rolex and sports are a natural fit. So today we will share you something about the historic bond between Rolex and big sports events.

European tour is one of them. On November 15, 2016, the European Tour was proud to officially announce the Rolex Series, an invigorative new alliance of leading tournaments which will strengthen the golf schedule from the 2017 season onwards. This  exciting news has attracted great attention. This announcement strengthens the connection again between Rolex and the European Tour. Rolex Director of Communication & Image, Arnaud Boetsch, said: “It is with great enthusiasm that Rolex will reinforce its longstanding partnership with the European Tour by supporting the Rolex Series, an innovative advancement in professional European golf. Rolex has enjoyed a unique alliance with golf for over fifty years and this is the most recent development of Rolex’s enduring commitment to the game.” Since 1997, the Rolex has served as a European Tour honorable sponsor and the timing chronograph for the events, which encouraged the development, organization and promotion of the global golf tournament.

Formula 1 is another one. In early 2013, Rolex joined forces with Formula 1 to become their Global Partner and Official Timepiece. As Formula 1 championship global partners and sponsor of the 2013 F1 Rolex Australian grand prix, Swiss Rolex Replica celebrated the 2013 fia F1 first RACES being held successfully. In Melbourne's Albert Park track, the gripping game for both sides kicked off the magnificent prelude to a long-term cooperation relations. After beating the strong Fernando Alonso of the Ferrari team, and Sebastian Vettelbe of the red bulls team, the LUST team's Kimi Räikkönen win the first game of this season. And fascinating race and the precise driving strategy of the driver perfectly interpreted the F1 racing and rolex shared passion, namely to innovation, technology and unremitting pursuit of extreme precision.